Visit The Shoals

Company Background:

With the Tennessee River peacefully dividing the Shoals below and the O'Neal Bridge rejoining the quad cities above, Shoals Tourism is the hub for all tourist attraction. Visit the Shoals web and social pages embody the beauty and activity around north west Alabama.

Austin and Katie from Cene sat down with Rob from Shoals Tourism to Learn more about the needs of the tourism project and how Cene could achieve their goals of keeping the Shoals reputation funky and vibrant.

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Scope of Work:

Rob was looking for someone who knew the Shoals and loved the Shoals area enough that it would be represented authentically. Local creatives were a bonus to the project. Colors and family friendly activities were important, as well as diversity and inclusion due to the target demographic being, well, everyone.

We sat down and created a list of potential businesses, events, and landmarks that needed referencing for this project, and then moved on the scheduling out production days with ample time for delivery.

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The Results:

Visit the Shoals web and social pages maintain a thematic funky and vibrant lifestyle vibe while inviting families, couples, singles, young, and old, of all kinds, from anywhere. We were proud to be a part of this project as locals to this area, and are excited to watch how Visit the Shoals make tourists love it too.

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Deliverables:

Social Media Package

3 Medium Videos

2 Small Videos