The Pallet Company

The Challenge: Building a Brand as Strong as Their Pallets

When The Pallet Co. reached out to us, they weren’t just looking for a logo—they needed a full identity. A family-owned pallet supplier known for custom builds, repairs, and recycling, they wanted a brand that felt as rugged and dependable as the work they do every day.

They had the operations, the team, and the reputation. What they needed was a visual presence that reflected their craftsmanship and no-nonsense values.

This project immediately felt like a perfect match—we love helping hands-on businesses tell their story the right way.

Our Work Included:

• Brand Development – Crafting a full visual identity system from scratch.
• Website Design – A clean, functional online experience to match their brand.
• Photography & Videography – Capturing the real grit, skill, and pride behind their work.

Here’s how it all came together.

Brand Development: Built to Last

Our first step was to dig into what made The Pallet Co. different: no frills, no fluff—just reliable, hard work. Through collaborative workshops and strategy sessions, we built a brand identity rooted in those values.

Deliverables:

• Logo System – Primary logo, alternate logo, and brand mark for flexible use.
• Color Palette – Featuring Benjamin Moore’s Interlude AF-135 (a muted blue-gray) and Mopboard Black CW-680 (a bold, deep black) for an industrial, timeless feel.
• Typography System – Combining Newake Bold for strength with Product Sans for clarity and approachability.
• Custom Brand Pattern – A subtle texture to add depth across print and digital materials.

Every element was designed to be tough, simple, and memorable—just like the company itself.

Website Design: A Straightforward Online Home

Once the brand identity was finalized, we shifted focus to building a website that felt just as strong and approachable.

Website Priorities:

• Clearly explain what they do: standard pallets, recycled pallets, custom builds, and heat-treated options.
• Make it easy for businesses to get quotes, ask questions, and connect.
• Reflect the new brand visually through colors, typography, and imagery.

The result was a simple, highly functional site designed in Webflow—giving The Pallet Co. a digital presence that's easy to navigate and built to grow with them.

Photo & Video Content: The Beauty of Hard Work

Stock photos weren’t going to tell The Pallet Co.’s story. We spent time on-site capturing the real action: stacks of pallets, forklifts rolling through the yard, and the skill of a team who knows their craft inside and out.

Visual Priorities:

• Highlight the quality and durability of their products.
• Capture the pride, precision, and teamwork behind every repair and build.
• Create an authentic visual library for their website and future marketing needs.

The result? A collection of imagery that feels gritty, genuine, and true to who they are.

Project Results

In just a few short weeks, The Pallet Co. went from having almost no visual identity to owning a full brand system, a professional website, and a library of authentic imagery—all built to showcase their reliability and craftsmanship.

It’s projects like these that remind us why we love what we do: partnering with hardworking businesses to help them look as good on the outside as they are on the inside.